About Us

Welcome to ByLelou, the store where you will find cozy and child-friendly children's clothing!

ByLelou was started by me, Ida Jansson, in early 2009, after I graduated from the Tillskärarakademin in Gothenburg where I studied pattern making and garment sewing. My goal was and is to offer unique, child-friendly and nice clothes for all occasions. I work mainly in organic fabrics or fabrics I find at second hand. Most of the collections are sewn up in small editions, often in one piece in each size, so if you find something you like, then don’t wait, go for it.



In the shop you will find a beautiful range of fine and unique baby and children's clothing for ages 0-3 years, and matching accessories. The environment is something I have always felt strongly about and therefore it is extremely important to me that children wear comfortable and friendly clothes. Therefore, I do my best to design and produce clothing that is of good quality, long-lasting and most importantly, are free of chemicals and toxins.



Our store is combined together with workshop and all under one roof. Here we make all garments from scratch, everything from designing to cutting out garments and finally sewing them together. We sew at our work behind the counter when we are not serving our customers.




Curious to see how we create these fantastic, beautiful clothes? Why not come and visit our shop and see with your own eyes? We have a play area so parents / parent or loved ones can check around the shop in peace, while the kids get a break from all the shopping

Is there anything you wonder about, or have any concerns please contact us at info@bylelou.se or give us a call on +46 72-253 52 32

You can find us on Vallgatan 9 in central Gothenburg.